AI @ American Express
Summary
- American Express (Amex) has progressively integrated AI across its services from 2021, evolving from machine learning credit risk assessments to advanced generative AI experiments by 2024-2025, including LLM-powered chatbots and agentic AI tools such as Travel Counselor Assist, boosting operational efficiency and customer experience.
- By mid-2025, Amex operates over 70 AI use cases, with significant results like a 40% reduction in IT escalations and improved travel assistance, having AI-enabled agents in multiple markets to enhance personalized service, increasing travel bookings and satisfaction reflected in Net Promoter Scores.
- Amex emphasizes cautious, responsible AI adoption with executive oversight and governance, actively engaging in AI innovation through initiatives like the Stanford HAI partnership and the ConnectChain open-source Generative AI platform, targeting productivity, fraud protection, risk reduction, and revenue growth.
VIBE METER
6 AI Use Cases at American Express
Customer Support2025Customer Facing
Operational Efficiency2025
Travel Management2024Customer Facing
Marketing Optimization2023
Fraud Detection2023
Credit Risk2021
Timeline
2026 Q1: no updates
2025 Q4
Two-thirds of American small businesses now use AI as reported by Amex study; American Express sets guidelines for responsible AI use in recruitment and employment.
2025 Q3
American Express integrated generative AI into customer support lifecycle, deploying Travel Counselor Assist across 19 markets with 5,000 agents, boosting booking rates and customer satisfaction; survey shows consumer demand for empathetic, personalized Gen AI experiences.
2025 Q2
Amex operates 70+ AI use cases, including IT chatbots reducing escalations by 40% and travel counselor assistants; launched AI-powered virtual agent using LLMs serving customer inquiries in 10 languages and NLQ for analytics; Ravi Radhakrishnan highlights AI’s role in risk and credit analytics.
2025 Q1
Amex GBT invested in improving AI fluency among employees to foster innovation and effective AI adoption in workplace processes.
2024 Q4
Amex GBT announced first AI projects including tools powered by LLMs for travel agents to better manage travel policies; broad consumer optimism for AI in business travel confirmed.
2024 Q3
Amex GBT integrates AI to handle trip requests via emails, enabling human agents to focus on complex tasks and enhancing business travel management.
2024 Q2
Amex released its generative AI approach highlighting copilot coding assistants improving engineering productivity; Amex GBT expanded AI adoption across key business areas with executive oversight.
2024 Q1
Launch of new initiatives by American Express Global Business Travel (Amex GBT) to drive AI innovation and governance enhancing client efficiencies and product innovation.
2023 Q4: no updates
2023 Q3
Amex's AI revolution focused on harmonizing advanced AI technologies with traditional financial services, emphasizing automation and decision-making improvements.
2023 Q2
Amex Digital Labs began cautious experimentation with generative AI, focusing on behind-the-scenes customer feedback analysis and sentiment prediction without launching own LLM.
2023 Q1
Amex evolved its AI use towards marketing optimization and advanced credit card fraud detection leveraging machine learning and AI models.
2022 Q4: no updates
2022 Q3: no updates
2022 Q2
American Express published thought leadership on AI's potential across business use cases, highlighting readiness to adopt AI-powered customer service and supply chain enhancements.
2022 Q1: no updates
2021 Q4
Exploration of AI applications through two unique use-cases demonstrating early AI adoption.
2021 Q3: no updates
2021 Q2
Amex applied extensive machine learning to accelerate commercial card approvals and credit checks, focusing on secure transactions and superior customer experience.