Rudy Lai

AI @ American Express

Payments and financial services
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • American Express (Amex) has progressively integrated AI across its services from 2021, evolving from machine learning credit risk assessments to advanced generative AI experiments by 2024-2025, including LLM-powered chatbots and agentic AI tools such as Travel Counselor Assist, boosting operational efficiency and customer experience.
  • By mid-2025, Amex operates over 70 AI use cases, with significant results like a 40% reduction in IT escalations and improved travel assistance, having AI-enabled agents in multiple markets to enhance personalized service, increasing travel bookings and satisfaction reflected in Net Promoter Scores.
  • Amex emphasizes cautious, responsible AI adoption with executive oversight and governance, actively engaging in AI innovation through initiatives like the Stanford HAI partnership and the ConnectChain open-source Generative AI platform, targeting productivity, fraud protection, risk reduction, and revenue growth.

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6 AI Use Cases at American Express

Customer Support
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Amex integrates generative AI and machine learning to enhance customer support, deploying AI-driven virtual agents and assistants that handle inquiries, create itineraries, and reduce call handling times while improving satisfaction and booking conversion. [1][2]
Operational Efficiency
2025
Traditional
Generative
Agentic
Outcome
Costs
Amex applies AI tools such as IT help chatbots and natural language query platforms to reduce internal support escalations and improve data access for decision makers, resulting in cost savings and enhanced productivity. [1]
Travel Management
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Using AI to analyze travel policies, assist travel agents in itinerary building, and automate responses to trip requests, Amex GBT optimizes business travel operations and enhances client service. [1][2]
Marketing Optimization
2023
Traditional
Generative
Agentic
Outcome
Revenue
Amex uses AI to analyze large data sets enabling marketers to design effective campaigns and target customers more precisely, enhancing revenue generation. [1]
Fraud Detection
2023
Traditional
Generative
Agentic
Outcome
Risk
Amex utilizes advanced AI and machine learning systems to detect and prevent credit card fraud by analyzing transaction data patterns more effectively over time. [1]
Credit Risk
2021
Traditional
Generative
Agentic
Outcome
Risk
American Express employs machine learning models to accelerate and improve the accuracy of commercial card credit checks and risk assessments, enabling quicker approvals and reducing financial risk. [1]

Timeline

2026 Q1: no updates

2025 Q4

1 updates

Two-thirds of American small businesses now use AI as reported by Amex study; American Express sets guidelines for responsible AI use in recruitment and employment.

2025 Q3

1 updates

American Express integrated generative AI into customer support lifecycle, deploying Travel Counselor Assist across 19 markets with 5,000 agents, boosting booking rates and customer satisfaction; survey shows consumer demand for empathetic, personalized Gen AI experiences.

2025 Q2

1 updates

Amex operates 70+ AI use cases, including IT chatbots reducing escalations by 40% and travel counselor assistants; launched AI-powered virtual agent using LLMs serving customer inquiries in 10 languages and NLQ for analytics; Ravi Radhakrishnan highlights AI’s role in risk and credit analytics.

2025 Q1

1 updates

Amex GBT invested in improving AI fluency among employees to foster innovation and effective AI adoption in workplace processes.

2024 Q4

1 updates

Amex GBT announced first AI projects including tools powered by LLMs for travel agents to better manage travel policies; broad consumer optimism for AI in business travel confirmed.

2024 Q3

1 updates

Amex GBT integrates AI to handle trip requests via emails, enabling human agents to focus on complex tasks and enhancing business travel management.

2024 Q2

1 updates

Amex released its generative AI approach highlighting copilot coding assistants improving engineering productivity; Amex GBT expanded AI adoption across key business areas with executive oversight.

2024 Q1

1 updates

Launch of new initiatives by American Express Global Business Travel (Amex GBT) to drive AI innovation and governance enhancing client efficiencies and product innovation.

2023 Q4: no updates

2023 Q3

2 updates

Amex's AI revolution focused on harmonizing advanced AI technologies with traditional financial services, emphasizing automation and decision-making improvements.

2023 Q2

1 updates

Amex Digital Labs began cautious experimentation with generative AI, focusing on behind-the-scenes customer feedback analysis and sentiment prediction without launching own LLM.

2023 Q1

1 updates

Amex evolved its AI use towards marketing optimization and advanced credit card fraud detection leveraging machine learning and AI models.

2022 Q4: no updates

2022 Q3: no updates

2022 Q2

1 updates

American Express published thought leadership on AI's potential across business use cases, highlighting readiness to adopt AI-powered customer service and supply chain enhancements.

2022 Q1: no updates

2021 Q4

1 updates

Exploration of AI applications through two unique use-cases demonstrating early AI adoption.

2021 Q3: no updates

2021 Q2

1 updates

Amex applied extensive machine learning to accelerate commercial card approvals and credit checks, focusing on secure transactions and superior customer experience.