Rudy Lai
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AI @ Emerson Electric

Automation and process control tech
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Emerson Electric has progressively integrated advanced AI technologies, including generative AI (GenAI) and machine learning, into its industrial automation and control platforms from 2023 through 2025, with products like the Ovation 4.0 Automation Platform and Virtual Advisor improving operational efficiency and decision-making in power and water industries.
  • Strategic partnerships and acquisitions, such as the Aspen Technology business and collaborations with the University of Texas and Advantest, have bolstered Emerson’s AI capabilities, supporting advanced AI research and expanding their AI portfolio to enable autonomous operations and enhanced asset optimization.
  • Financially, AI integration has contributed to Emerson’s robust growth, with reported 15.34% revenue increase to $17.49B in 2024, margin expansions, and significant free cash flow improvement, while AI-driven solutions have enhanced reliability, reduced costs, and improved customer experience through real-time insights, anomaly detection, and maintenance forecasting.

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5 AI Use Cases at Emerson Electric

Asset Management
2025
Traditional
Generative
Agentic
Outcome
Risk
Emerson employs AI-driven virtual advisors and explainable AI models to support lifecycle asset management, enabling rapid evaluation and enhancement of asset performance, thereby improving reliability and extending infrastructure lifespan. [1][2]
Operational Optimization
2025
Traditional
Generative
Agentic
Outcome
Costs
Emerson uses AI to provide real-time operational insights and guidance through products like the Ovation AI-enabled Virtual Advisor, helping plant operators optimize performance, detect anomalies early, and forecast maintenance needs to improve efficiency and reduce downtime. [1][2]
Energy Forecasting
2025
Traditional
Generative
Agentic
Outcome
Revenue
Emerson integrates AI to optimize renewable energy assets and generate accurate weather forecasts for power grid management, enabling better decision-making in balancing supply and demand and maximizing revenue from distributed energy resources. [1]
Industrial Automation
2025
Traditional
Generative
Agentic
Outcome
Costs
Through acquisition of Aspen Technology and development of Project Beyond, Emerson applies AI for scalable automation platform integration, enabling secure, physics-based modeling and autonomous operations across industrial processes to enhance productivity and reduce operational costs. [1][2]
Test Optimization
2025
Traditional
Generative
Agentic
Outcome
Costs
Collaborations with companies like Advantest and development of AI-driven test ecosystems allow Emerson to optimize engineering test workflows, improving efficiency and yields in semiconductor manufacturing and industrial testing processes. [1]

Timeline

2025 Q4

1 updates

Emerson introduced Guardian Virtual Advisor, an AI-powered software solution designed to streamline end-to-end lifecycle asset management, signaling continued AI integration for industrial resilience and operational excellence.

2025 Q3

1 updates

Launch of Ovation™ AI-enabled Virtual Advisor, the first GenAI advisor embedded in industrial control for power and water industries, providing real-time operational insights, troubleshooting, and optimization, contributing to Emerson’s 15.34% revenue growth to $17.49B and significant margin expansions.

2025 Q2

1 updates

Emerson expanded its AI portfolio with Project Beyond, integrating AI and automation technologies for optimized autonomous operations, focusing on secure physics-based models, and leveraging Aspen Technology acquisition to enhance AI-driven industrial solutions.

2025 Q1

1 updates

Emerson deepened AI research and solutions through partnerships with the University of Texas ($8.5 million investment), Advantest, and emphasized industrial AI's role in production and maintenance systems, underscoring AI-driven test ecosystems and semiconductor research.

2024 Q4

1 updates

Discussion led by Rick Kephart emphasizing that generative AI will drive the future of power industries, indicating strategic focus on GenAI's impact on automation and industrial operations.

2024 Q3

1 updates

Launch of Ovation 4.0 Automation Platform with integrated GenAI capabilities for power and water industries, extending AI algorithms to edge intelligence and enabling software-defined, AI-ready automation architectures for flexible, user-centric plant modernization.

2024 Q2: no updates

2024 Q1

1 updates

Emerson highlighted the use of AI-enabled analytics for actionable intelligence, enabling plant operators to receive alerts and guidance to take immediate and specific actions, improving operational responsiveness.

2023 Q4: no updates

2023 Q3

1 updates

Emerson introduced REVAMP advanced software leveraging cloud computing and AI to automate up to 70% of system modernization processes, marking early steps in adopting AI-driven engineering software for plant modernization.