Rudy Lai
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AI @ Emerson Electric

Automation and process control tech
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Emerson Electric has rapidly advanced its AI integration from 2023 through 2025, launching AI-powered platforms like Ovation 4.0 Automation with generative AI capabilities, driving automation in power and water industries.
  • Significant investments and partnerships, including an $8.5M collaboration with the University of Texas at Austin and acquisition of Aspen Technology, have expanded Emerson's AI portfolio, boosting revenue to $17.49B in 2024, with a 15.34% increase and gross margins reaching 50.79%.
  • Emerson’s AI solutions encompass traditional machine learning, generative AI, and agentic AI technologies focused on operational efficiency, autonomous operations, and improved decision-making, reflecting a strategic emphasis on industrial AI leadership and digital transformation.

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4 AI Use Cases at Emerson Electric

Operational Insights
2025
Traditional
Generative
Agentic
Outcome
Emerson uses AI-enabled analytics and generative AI virtual advisors to provide plant operators with real-time actionable intelligence, guiding immediate decisions and optimizing control system operations. [1][2]
Data Optimization
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Risk
Emerson leverages AI and industrial data fabrics for enhanced decision-making and operational efficiency in partnership with energy firms like TotalEnergies, focusing on data-driven optimization and emission reductions. [1]
AI-Driven Testing
2025
Traditional
Generative
Agentic
Outcome
Revenue
Through collaboration with Advantest, Emerson applies AI to semiconductor testing ecosystems that optimize efficiency and manufacturing yields via advanced AI-driven analytics and automation. [1][2]
Autonomous Operations
2024
Traditional
Generative
Agentic
Outcome
Costs
Integration of AI-driven automation platforms like Ovation 4.0 and Project Beyond enable autonomous optimization and management of industrial processes in power and water industries, reducing manual intervention and improving plant modernization. [1][2]

Timeline

2025 Q4: no updates

2025 Q3

1 updates

Launched Ovation AI-enabled Virtual Advisor, the first generative AI assistant embedded in control systems for power and water industries, providing real-time operational insights, troubleshooting, and optimization through localized and secure AI models, targeting improved efficiency and maintenance forecasting.

2025 Q2

1 updates

Expanded AI portfolio including Project Beyond and Aspen Technology acquisition facilitated secure, physics-based AI models for optimization and autonomous operations with emphasis on explainable AI and generative AI in industrial settings.

2025 Q1

1 updates

Emerson invested $8.5 million in partnership with University of Texas at Austin to advance AI research in semiconductors and energy, also collaborating with Advantest to develop an AI-driven test ecosystem optimizing efficiency and yields.

2024 Q4

1 updates

Rick Kephart, Emerson leader, highlighted generative AI as the future technological driver in power industries during a Public Utilities Fortnightly interview.

2024 Q3

1 updates

Unveiled the Ovation 4.0 Automation Platform featuring generative AI integration for power and water industries, enhancing grid management with edge intelligence and AI algorithms to improve reliability and sustainability.

2024 Q2: no updates

2024 Q1

1 updates

Introduced AI-enabled analytics delivering actionable intelligence for plant operators, enhancing immediate and precise operational decision-making through AI insights.

2023 Q4: no updates

2023 Q3

1 updates

Emerson launched REVAMP advanced engineering software using AI and cloud computing to automate up to 70% of plant system modernization tasks, marking early AI adoption in industrial engineering.