Rudy Lai
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AI @ Emerson Electric

Automation and process control tech
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Emerson-Electric has progressively integrated advanced AI technologies from Q3 2023 through 2025, notably launching Ovation 4.0 Automation Platform with embedded generative AI and advanced analytics, boosting operational efficiency in power and water industries and driving a 15.3% revenue increase to $17.49B in 2024.
  • Strategic partnerships with entities like University of Texas at Austin and TotalEnergies, alongside acquisition of Aspen Technology and introduction of AI-powered virtual advisors (Guardian Virtual Advisor and Nigel AI Advisor), underline Emerson's emphasis on scaling AI-driven operational optimization and industrial automation.
  • The company's AI focus evolved from AI-enabled system modernization and actionable analytics in 2023-2024 to agentic AI-driven enterprise platforms and generative AI integration by mid-2025, supporting real-time decision-making, asset management, and lifecycle optimization, positioning Emerson as a leader in industrial AI deployment with significant margin expansion and operational cost reductions.

VIBE METER

More AI announcements = more VIBE
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5 AI Use Cases at Emerson Electric

Operational Efficiency
2025
Traditional
Generative
Agentic
Outcome
Costs
Emerson utilizes AI-enabled software platforms like Ovation 4.0 and Virtual Advisors to provide real-time monitoring, anomaly detection, and maintenance forecasting, enabling operators in power and water industries to improve system uptime and optimize asset performance. [1][2]
Decision Support
2025
Traditional
Generative
Agentic
Outcome
AI-powered virtual advisors such as Guardian Virtual Advisor provide conversational, actionable insights to plant operators and engineers, enhancing decision-making speed and precision across control systems and industrial automation environments. [1][2]
Predictive Maintenance
2025
Traditional
Generative
Agentic
Outcome
Costs
Leveraging machine learning and explainable AI, Emerson’s expanded AI portfolio analyzes operational data to predict equipment failures and schedule maintenance proactively, thus reducing downtime and maintenance costs within industrial environments. [1]
Energy Optimization
2025
Traditional
Generative
Agentic
Outcome
Revenue
By integrating AI for efficient grid management and renewable asset optimization, Emerson’s solutions aid utilities to maximize performance, reduce emissions, and increase revenue through enhanced forecasting and real-time control at the grid edge. [1][2]
Test Optimization
2025
Traditional
Generative
Agentic
Outcome
Costs
In partnership with Advantest, Emerson deploys AI-driven test ecosystems that optimize semiconductor testing efficiency and yield, accelerating workflows and engineering productivity in test and measurement applications. [1][2]

Timeline

2026 Q1: no updates

2025 Q4

1 updates

Continued emphasis on AI-driven demand shaping in power generation with innovations in Ovation 4.0 and workforce augmentation solutions; launch of Guardian Virtual Advisor streamlines end-to-end lifecycle management further underlining Emerson’s AI-driven operational excellence.

2025 Q3

1 updates

Launch of AspenTech Subsurface Intelligence and Ovation AI-enabled Virtual Advisor—first GenAI advisor embedded in industrial control systems—with agentic AI for real-time insights in power and water industries; introduction of Guardian Virtual Advisor enhances lifecycle management with conversational AI, yielding operational cost reductions and risk mitigation.

2025 Q2

1 updates

Expansion of Emerson’s AI portfolio, including acquisition of Aspen Technology, introducing advanced AI-powered autonomous operation solutions and 'Project Beyond' enterprise platform for seamless integration of AI and automation technologies, emphasizing explainable AI and trustworthiness.

2025 Q1

1 updates

Emerson deepens AI research and development via $8.5M UT Austin partnership and collaboration with Advantest, focusing on AI semiconductors and AI-driven test ecosystems to optimize efficiency, yield, and innovation in industrial operations.

2024 Q4

1 updates

Thought leadership established around generative AI as a major driver of the future of power, highlighted by Emerson’s Rick Kephart, stressing AI’s transformative role in energy management and expertise augmentation.

2024 Q3

1 updates

Introduction of Ovation 4.0 Automation Platform, a flexible, software-defined AI-ready system with generative AI integration enhancing power and water industry operations; AI-driven grid management and real-time edge intelligence contribute to modernization and sustainability efforts.

2024 Q2: no updates

2024 Q1

1 updates

Focus on transforming analytic insights into actionable intelligence for plant operators via AI-enabled alerts and guidance, enhancing decision-making and operational responsiveness.

2023 Q4: no updates

2023 Q3

1 updates

Emerson launched REVAMP advanced software leveraging cloud computing and AI, automating up to 70% of system engineering tasks, marking initial steps toward AI-driven plant modernization.