AI @ Ford

Ford announced the upcoming integration of a sophisticated AI assistant across Ford and Lincoln vehicles by 2027, enhancing user experience leveraging BlueCruise technology.

• Ford From the Road: Meet the AI Assistant That Knows Your Vehicle Better Than You

Ford advances AI-augmented reality for service technicians to improve repair efficiency amid labor shortages; CEO reiterates AI's disruptive impact on white-collar employment and pushes human-machine teaming in innovation.

• Business Insider: Ford CEO says AI augmented reality is a 'game changer' for service techs
• Forbes: How Ford Is Embracing AI To Drive Innovation In The Automotive Industry
• Yahoo Finance: Ford CEO Says AI Will Replace 'Literally Half' of White-Collar Workers

CEO Jim Farley publicly warns AI will eliminate half of white-collar jobs and highlights severe shortages of skilled blue-collar workers to build AI infrastructure; Ford expands AI camera systems in factories for defect detection and recall prevention.

• Yahoo News: Ford CEO Jim Farley warns AI will wipe out half of white-collar jobs
• Business Insider: Ford Uses AI Cameras in Factories to Prevent Costly Recalls
• Automotive News: In-house AI systems help Ford spot vehicle defects earlier
• New York Post: Ford CEO warns there's not enough blue-collar workers to build AI data centers

Ford faces critical shortages in skilled blue-collar workforce needed to support AI data centers and reshoring ambitions; meanwhile, AI and 3D printing technologies enhance production in the Kentucky Truck Plant.

• Fortune: Ford CEO says new technologies like AI are leaving many workers behind
• Design News: Ford Integrates AI & 3D Printing in Kentucky Truck Plant for Enhanced Vehicle Production

Ford leveraged AI agents and NVIDIA GPUs for accelerated vehicle design and engineering, incorporating models from OpenAI and Anthropic to outpace competitors, signaling advanced generative AI adoption.

• NVIDIA: Unlock the Power of AI Agents in Automotive
• WSJ: Ford Looks to Innovate Faster With AI Agents and Nvidia GPUs
• Ford Authority: Ford Using Deepseek AI, NVIDIA GPUs To Speed Up Development

Ford integrated AI-powered photographic inspections, augmented reality training, and 3D printing to enhance manufacturing and supply chain efficiency, focusing on digital transformation and sustainability.

• Tech Xplore: How Ford is using AI, augmented-reality and 3D printing to enhance manufacturing
• Supply Chain World magazine: Inside Ford's Strategic Push for a Digital Future

Ford deployed advanced AI for quality control in production to minimize costly recalls, launched AI-driven employee training platforms, and introduced the intelligent on-screen assistant 'Timothy Turtle' for drivers.

• Fleet Management Weekly: Ford Using AI Tech To Get A Grip On Quality Control Issues
• MachEforum: Ford Introduces Groundbreaking On-Screen Intelligent Assistant 'Timothy Turtle'
• ThomasNet: Ford Uses AI to Train Dealership Employees

Ford ended its costly $2.7B investment in Argo AI, signaling a pivot away from external autonomous vehicle ventures to other AI applications.

• The Motley Fool: How Did Ford Get Artificial Intelligence (AI) So Right?

Ford reinforced autonomous vehicle development by integrating over 550 Argo AI experts into Latitude AI, emphasizing integrated AI research and development.

• AI Expert Network: Case Study: AI and Autonomous Vehicle Development at Ford

AI began trials to streamline European electric vehicle production lines with automated driving technology to enhance efficiency.

• Ford From the Road: AI Trial Aims to Enhance European EV Production Efficiency

Ford created Latitude AI, a wholly owned subsidiary focused on developing hands-free automated driving systems, reflecting a strategic push into autonomous vehicle technology.

• Detroit Free Press: Ford unveils new AI company to develop hands-free automated driving technology

Ford utilized AI for automating quality assurance tasks such as detecting wrinkles in car seats through neural networks, marking early industrial AI adoption.

• Forbes: The Amazing Ways The Ford Motor Company Uses Artificial Intelligence

Ford launched a unique AI interactive marketing installation touring Europe, showcasing early experimental AI engagement.

• media.ford.com: What's Your Focus? Huge Letter Installation Uses AI to Interact