Rudy Lai
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AI @ Fox Corporation

Broadcast and news media
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Fox Corporation has progressively integrated AI across various domains including media content tracking via blockchain in early 2024, AI-driven travel solutions and advanced advertising platforms by mid-2025, and partnerships in AI-powered advertising safety and workforce optimization by late 2025.
  • The company faced legal challenges throughout 2025 regarding patent eligibility of their machine learning inventions, notably winning a key Federal Circuit ruling that clarified patent standards for AI technologies, signaling legal risk management in their AI strategy.
  • Fox Corp has been active in negotiating AI content licensing, notably engaging with Meta in late 2025, and is leveraging AI to optimize advertising revenue, brand safety, and operational efficiency, with ongoing workforce impacts due to AI automation as of early 2026.

VIBE METER

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5 AI Use Cases at Fox Corporation

Brand Safety
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Risk
Fox partnered with AI-powered contextual advertising startup Mobian to enhance brand safety, moving beyond static blocklists by using AI to dynamically manage where ads appear. [1]
Workforce Automation
2025
Traditional
Generative
Agentic
Outcome
Costs
Fox is experiencing workforce shifts as AI automates routine tasks, leading to reductions in white-collar roles and reshaping corporate staffing needs. [1]
Content Licensing
2025
Traditional
Generative
Agentic
Outcome
Revenue
Fox is actively negotiating content licensing agreements with AI platforms such as Meta to monetize its news and media content for AI training and deployment. [1]
Ad Targeting
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Fox deployed AI-driven media planning platforms using machine learning to identify and match audiences for advertisers dynamically to improve targeting and increase advertising effectiveness. [1][2]
Content Tracking
2024
Traditional
Generative
Agentic
Outcome
Risk
Fox Corporation uses blockchain technology to track and verify the usage of media content by large AI developers, ensuring proper licensing and rights management. [1][2]

Timeline

2026 Q1

1 updates

Federal Circuit upheld a narrowing interpretation for patent eligibility of machine learning inventions relevant to Fox Corp., continuing the legal trend impacting AI innovation and patent strategy.

2025 Q4

2 updates

Fox announced a partnership with Mobian to enhance brand safety using AI-powered contextual advertising, illustrating adoption of AI to reduce advertising risks. Concurrently, reports highlighted workforce reductions due to AI automation trends affecting corporate America including Fox Corp.

2025 Q3

1 updates

Fox engaged in licensing negotiations with Meta over AI content usage, representing a strategic move to monetize content for AI applications. The company also faced legal scrutiny over machine learning patent eligibility but established precedents beneficial to AI patent claims.

2025 Q2

2 updates

Fox launched an AI-driven converged media platform (OneFOX) that dynamically aligns ads with audience data to optimize advertising impact. The company also successfully defended patent disputes concerning machine learning inventions, impacting their intellectual property strategy.

2025 Q1: no updates

2024 Q4: no updates

2024 Q3

2 updates

Fox World Travel implemented AI solutions focused on incremental progress, indicating pilot AI initiatives in travel management. Overview articles highlighted Fox Corporation’s early AI experimentation across operations.

2024 Q2: no updates

2024 Q1

2 updates

Fox Corporation launched 'Verify', a blockchain platform designed to track media content usage and negotiate licensing related to AI, marking initial AI integration into content management.