AI @ Fox Corporation
Summary
- Fox Corporation has steadily advanced AI adoption from blockchain solutions for media content tracking in early 2024 to launching an AI-driven converged media platform by mid-2025, enhancing targeted advertising and media planning across its portfolio.
- The company has engaged in high-profile legal battles around AI and machine learning patent eligibility with a notable Federal Circuit decision in 2025 that clarified limits on patenting generic AI claims, where Fox Corp successfully defended its interests.
- Fox’s AI initiatives increasingly focus on improving advertising effectiveness and audience targeting, partnering with startups like Mobian for contextual advertising, while also facing workforce impacts from AI-driven automation announced in late 2025.
VIBE METER
3 AI Use Cases at Fox Corporation
Ad Targeting2025Customer Facing
Media Planning2025
Timeline
2025 Q4
Fox announced a partnership with Mobian, an AI-powered contextual advertising startup founded by Jonah Goodhart, to enhance brand safety beyond traditional blocklists. Concurrently, corporate workforce reductions were highlighted as AI automation reshaped routine white-collar tasks.
2025 Q3
Discussions around AI impact intensified with articles about AI-driven job risk and Meta negotiating AI content licenses with Fox Corp. Additionally, Fox faced ongoing patent eligibility scrutiny in machine learning inventions related to broadcast scheduling.
2025 Q2
Fox launched a proprietary AI-driven converged media platform integrating audience identification and campaign analytics to dynamically align advertising goals with programming and audiences. Concurrently, Fox won a major legal ruling at the Federal Circuit which invalidated generic machine learning patents claimed by a plaintiff, setting a precedent on patent eligibility for AI applications.
2025 Q1: no updates
2024 Q4: no updates
2024 Q3
Fox World Travel rolled out incremental AI solutions as part of 'Colby AI' focusing on small, fast steps to digital transformation; broader discussions on Fox's ongoing AI use cases emerged highlighting AI's role in enhancing operations and viewer experience.
2024 Q2: no updates
2024 Q1
Fox Corporation launched 'Verify,' a blockchain platform to track how media content is used online by AI developers, marking an early adoption of technology combining blockchain and AI to protect content and licensing.