AI @ General Motors
Summary
- General Motors has steadily increased its AI integration across manufacturing, supply chain management, autonomous vehicle development, and customer-facing applications between 2021 and early 2026, highlighted by key hires such as Chief AI Officer Barak Turovsky and partnerships with technology leaders like Nvidia and Google.
- AI-driven initiatives have notably enhanced vehicle quality, safety, operational efficiencies, supply chain resiliency, and EV infrastructure expansion, with applications ranging from autonomous driving systems expected by 2028 to AI-powered dealer recommendation engines and real-time production adjustments at scale.
- The company's use of advanced AI technologies has matured from traditional machine learning and pattern recognition to agentic AI implementations enabling autonomous decision making and generative AI elements, signaling a comprehensive digital transformation sustaining GM's competitive advantage in a rapidly evolving automotive industry.
VIBE METER
6 AI Use Cases at General Motors
Autonomous Driving2025Customer Facing
Supply Chain2025
Production Optimization2025
Quality Control2025
EV Infrastructure2025Customer Facing
Dealer Recommendations2025Customer Facing
Timeline
2026 Q2: no updates
2026 Q1: no updates
2025 Q4
GM revealed advancements in autonomous driving with plans for eyes-off driving by 2028, introduced conversational AI powered by Google Gemini in vehicles, and emphasized transforming supply chain management from reactive to proactive via AI and ML.
- General Motors: Autonomous Driving
- Automotive Fleet: General Motors Highlights Developments in AI, Robotics, Energy and Autonomy at GM Forward Event
- CNBC: GM plans to launch eyes-off driving, Google AI, other tech over next three years
- GM Careers: AI/ML: Designed to Think Forward - GM's Supply Chain Transformation
2025 Q3
GM focused on practical AI innovations for efficiency, safety, and quality at scale, strengthened its global supply chain with AI-based proactive management tools, and formed a Silicon Valley AI team to accelerate AI-driven manufacturing, vehicles, and motorsports.
- Axios: GM's AI vision: Less sci-fi, more practical innovation
- Business Insider: AI adoption is growing in the automotive industry. General Motors embraces AI to improve production and marketing
- Assembly Magazine: How GM is Using AI to Strengthen its Global Supply Chain
- CBT News: GM recruits elite AI team to improve efficiency and innovation
2025 Q2
GM further leveraged AI to boost quality, safety, and operational efficiency throughout its automotive plants, reinforcing ongoing AI-driven transformation.
2025 Q1
GM significantly accelerated AI adoption hiring Chief AI Officer Barak Turovsky, launched AI-driven quality control and manufacturing automation, expanded AI partnerships with NVIDIA, and used AI to optimize EV charging station deployment.
2024 Q4
GM expanded AI application in vehicle software testing and safety, motorsports, and operational centers, running intelligent tests continuously, and coordinating AI use in racing.
2024 Q3
GM employed predictive AI tools including supply chain mapping and real-time event monitoring to boost supply chain resiliency.
2024 Q2
GM focused on building a data factory to improve cross-functional AI and machine learning projects, aiming to break down silos and leverage generative AI technologies.
2024 Q1: no updates
2023 Q4
GM was highlighted for AI use cases including enhanced driver assistance systems, showcasing AI impact on safety and vehicle capabilities.
2023 Q3
GM announced a broad partnership with Google to explore AI technologies for automotive applications, further advancing AI integration in vehicle platforms.
2023 Q2
Jeff Abell from GM emphasized upskilling workforce in industrial AI expertise to enhance adoption and operational efficiency.
2023 Q1: no updates
2022 Q4: no updates
2022 Q3: no updates
2022 Q2
GM partnered with Untether AI to develop next-generation autonomous vehicle perception systems leveraging in-memory computation technologies for enhanced processing.
2022 Q1: no updates
2021 Q4: no updates
2021 Q3: no updates
2021 Q2
GM licensed the revolutionary AI system MENNDL from Oak Ridge National Laboratory (ORNL) to optimize convolutional neural networks for automotive pattern recognition tasks.