Rudy Lai

AI @ iHeartMedia

Radio, podcasting
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • iHeartMedia began integrating AI technologies early, partnering with Veritone in 2017 to deploy advanced AI across 200+ broadcast stations, and innovating in audio transitions and podcast translations through generative AI tools by 2024-2025.
  • From 2020 onwards, iHeartMedia leveraged AI to automate broadcast operations, reducing staff including DJs, while later focusing on expanding international podcast reach with multi-language AI translations and voice cloning by 2025.
  • Despite extensive AI adoption for efficiency and audience expansion, in late 2025 iHeartMedia instituted a 'Guaranteed Human' policy banning AI-generated on-air voices and content, emphasizing human connection and trust amidst growing public AI skepticism.

VIBE METER

More AI announcements = more VIBE
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4 AI Use Cases at iHeartMedia

Content Translation
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
iHeartMedia uses AI to translate podcasts into multiple languages, employing voice cloning technology to preserve host personalities and ensure the tone and style remain consistent with the original content. [1][2][3]
Brand Safety
2023
Customer Facing
Traditional
Generative
Agentic
Outcome
iHeartMedia uses AI and machine learning tools to provide brand safety assurances in podcast advertising, ensuring advertisers can target content-specific environments with confidence. [1][2]
Workforce Optimization
2020
Traditional
Generative
Agentic
Outcome
Costs
In order to optimize costs, iHeartMedia employed AI technologies to automate roles in broadcasting, notably replacing hundreds of DJs, achieving efficiency gains while reshaping its workforce. [1][2]
Audio Automation
2018
Traditional
Generative
Agentic
Outcome
Costs
By integrating AI-driven music mixing and intelligent audio transition technologies, iHeartMedia automates playlist and broadcast operations to enhance listening experiences and reduce manual intervention. [1][2]

Timeline

2026 Q1: no updates

2025 Q4

4 updates

In a major stance on AI, iHeartMedia launched a 'Guaranteed Human' policy banning AI-generated on-air voices and content company-wide, underscoring trust and a commitment to human connection amid widespread AI skepticism. CEO Bob Pittman confirmed AI is a tool to augment, not replace humans, with significant savings reported.

2025 Q3

1 updates

iHeartMedia prominently leveraged AI through SpeechLab to expand global podcast reach with multilingual episodes, cloning host voices to preserve personality, with CEO Conal Byrne emphasizing growth in international listenership and plans for further expansion.

2025 Q2

2 updates

iHeartMedia scaled up AI-translation capabilities with Speechlab voice cloning, enabling podcast shows to stream in six languages including Spanish, French, Arabic, Portuguese, Hindi, and Mandarin with quality controls from native speakers.

2025 Q1

1 updates

iHeartMedia formalized experimental generative AI services within its internet services framework, reflecting cautious advancement in AI content generation offerings.

2024 Q4: no updates

2024 Q3: no updates

2024 Q2: no updates

2024 Q1

5 updates

iHeartMedia explored and tested generative AI tools to assist programmers with music decisions and translate podcasts into multiple languages, aiming to unlock new AI-driven revenue streams as noted by CEO Bob Pittman.

2023 Q4: no updates

2023 Q3: no updates

2023 Q2

4 updates

iHeartMedia announced plans to fully embrace AI while managing expenses aggressively; however, it banned ChatGPT use by employees citing compliance and risk control, preferring proprietary AI solutions.

2023 Q1

2 updates

Launch of next-generation podcast brand safety tools powered by AI and ML from Sounder, enhancing advertiser confidence through episode-specific brand safety assurance.

2022 Q4: no updates

2022 Q3: no updates

2022 Q2: no updates

2022 Q1

2 updates

iHeartMedia partnered with Sounder and Veritone to use AI and machine learning for podcast intelligence, multi-language translations, and voice synthesis to expand podcast accessibility globally.

2021 Q4: no updates

2021 Q3: no updates

2021 Q2: no updates

2021 Q1: no updates

2020 Q4: no updates

2020 Q3: no updates

2020 Q2: no updates

2020 Q1

3 updates

iHeartMedia replaced hundreds of DJs and employees citing significant AI investments, deploying AI-driven music mixing systems initially tested in 2018 to automate operations and reduce costs.

2019 Q4: no updates

2019 Q3: no updates

2019 Q2: no updates

2019 Q1: no updates

2018 Q4: no updates

2018 Q3

1 updates

iHeartRadio launched a pioneering AI technology to enable seamless audio transitions in digital music services, enhancing listener experience by eliminating gaps between songs.

2018 Q2: no updates

2018 Q1: no updates

2017 Q4

1 updates

Veritone enhanced its AI offerings with iHeartMedia, providing more comprehensive real-time AI-based solutions for broadcast stations.

2017 Q3: no updates

2017 Q2: no updates

2017 Q1

1 updates

Veritone expanded its AI solutions to over 200 iHeartMedia broadcast stations, marking the company's initial large-scale adoption of AI technology for media operations.