AI @ Live Nation
Summary
- Live Nation has progressively integrated AI technology since mid-2023, focusing on ticketing systems with initiatives led by key executives such as Saumil Mehta, who joined as Global President in late 2025 to spearhead AI transformation.
- AI applications include dynamic pricing, fraud prevention in ticket sales, event performance analytics, and operational efficiencies that contribute to both revenue increase and cost reduction, supported by investments like $1 billion into new venues.
- Despite advances, Live Nation faces regulatory scrutiny and legal challenges related to pricing and ticket resale practices, including FTC lawsuits, highlighting ongoing risks amid AI adoption in the live entertainment space.
VIBE METER
4 AI Use Cases at Live Nation
Operational Efficiency2025
Dynamic Pricing2025Customer Facing
Fraud Prevention2024Customer Facing
Event Analytics2024
Timeline
2025 Q4
Saumil Mehta appointed Global President at Ticketmaster to lead AI transformation; AI adoption reflected in updated policies around AI-generated musical works; FTC sued Live Nation for deceptive pricing; AI's impact on live music workforces discussed.
- Music Business Worldwide: Saumil Mehta joins Ticketmaster as Global President to lead AI transformation
- Inside Privacy: FTC Sues Live Nation and Ticketmaster for Deceptive Pricing Tactics
- Variety: Music Industry Moves: ASCAP, BMI and SOCAN's Updated Policy on AI-Generated Works
- Billboard: Will AI 'Fundamentally Change' Working In Live Music?
2025 Q3
AI-related executive hiring with Saumil Mehta to lead AI transformation; ongoing legal/regulatory challenges with FTC lawsuits; AI discussed as impacting coding efficiency and operational improvements.
2025 Q2
Significant AI adoption reported, including dynamic pricing models and operational efficiencies driving cost savings and revenue growth; large investments in venue expansion and regulatory navigation also noted.
2025 Q1
Live Nation continued to promote its scalable concert business model, emphasizing growth in live entertainment production without new AI-specific news.
2024 Q4: no updates
2024 Q3
Live Nation leveraged machine learning to assess event performance, ticket sales, and audience insights; AI also was explored as a tool to tackle ticket pricing fairness and fraud.
2024 Q2
AI chip demand surge by Nvidia and recognition of AI entering the entertainment space occurred, alongside emerging antitrust concerns involving Live Nation.
2024 Q1
Strategic analyses of Live Nation's market position suggested ongoing AI integration, although explicit AI details were not available this quarter.
2023 Q4: no updates
2023 Q3: no updates
2023 Q2
Live Nation President and CFO discussed early use of AI technology in concert and ticketing business, highlighting Ticketmaster's initial AI employment to improve operations.