AI @ Mercedes-Benz
Summary
- Mercedes-Benz has steadily integrated advanced AI technologies from 2023 through 2025 across manufacturing, user experience, and vehicle functionalities, evolving from digital factory optimizations to sophisticated AI-powered virtual assistants and production robots.
- Key innovations include the adoption of generative AI for the MBUX Virtual Assistant, integration of humanoid robots and AI in production at the MO360 AI Factory, and partnership with Google Cloud to enhance conversational AI capabilities, culminating in a hyper-personalized AI-driven vehicle experience by mid-2025.
- By Q2 2025, Mercedes-Benz deployed AI features in over 3 million vehicles, earning significant recognition such as Newsweek’s AI Impact Award, reflecting sustained investment led by CTO Markus Schäfer in building capabilities since 1996 focusing on safety, privacy, and customer experience.
VIBE METER
3 AI Use Cases at Mercedes-Benz
Personalized Experience2025Customer Facing
Natural Assistance2024Customer Facing
Timeline
2025 Q4: no updates
2025 Q3: no updates
2025 Q2
Mercedes-Benz integrated generative AI, machine learning, and LLMs like ChatGPT and Google Gemini into vehicles, delivering hyper-personalized, empathetic assistants within the MB.OS infotainment system. Over 3 million vehicles now have AI functionalities, earning the brand the 2025 Newsweek AI Impact Award for automotive UX systems.
2025 Q1
Strategic partnership with Google Cloud enhanced conversational AI supporting multimodal reasoning in virtual assistants, while AI and humanoid robots were integrated deeper into production networks, notably at the digital factory campus in Berlin.
2024 Q4
Introduction of AI-enhanced MBUX Voice Assistant capable of conducting up-to-date, human-like conversations using Bing-powered knowledge features and guidance for customers to utilize AI routines in multimedia systems.
2024 Q3: no updates
2024 Q2
Expansion of AI integration focused on intelligent systems enhancing driving experience and further developments in generative AI for vehicle interfaces, improving customer experience through more immersive interactions.
2024 Q1
Mercedes-Benz introduced AI into assembly line robots through partnership with Apptronik, launched the MBUX Virtual Assistant powered by generative AI for more natural user interaction, enhancing infotainment and driver experience.
2023 Q4: no updates
2023 Q3
Mercedes-Benz prepared its digital production system using NVIDIA Omniverse and AI, optimizing manufacturing processes with connected digital-first approaches and began leveraging generative AI in production environments like MO360.