Rudy Lai
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AI @ Morgan Stanley

Wealth management leader
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Morgan Stanley has steadily increased the adoption and deployment of AI technologies from 2023 through early 2026, beginning with AI-powered tools to assist financial advisors, moving to generative AI applications widely used across trading, investment banking, and client engagement platforms.
  • Key AI-powered products include the AI @ Morgan Stanley Assistant, Debrief, and AskResearchGPT, notably leveraging OpenAI's GPT models to improve workflow efficiency significantly, with document retrieval success improving from 20% to 80%. This AI adoption has contributed to strong financial performance, including nearly $64 billion in net new assets reported in Q4 2024.
  • Morgan Stanley views AI as a transformative force not only for internal efficiencies and cost reductions but also for driving new client acquisition and revenue growth, with projections estimating AI could positively impact up to 90% of occupations, increase S&P 500 market caps by around 30%, and generate $920 billion annually in net benefits for corporate America.

VIBE METER

More AI announcements = more VIBE
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5 AI Use Cases at Morgan Stanley

Research Efficiency
2025
Traditional
Generative
Agentic
Outcome
Costs
Morgan Stanley uses generative AI and large language models to enhance research processes; its AskResearchGPT tool can efficiently query a large corpus of documents, improving retrieval accuracy from 20% to 80% and accelerating advisor workflows. [1]
Workflow Streamlining
2025
Traditional
Generative
Agentic
Outcome
Costs
Morgan Stanley integrates AI technologies to automate routine tasks and streamline workflows across its trading, investment banking, and advisory functions, boosting advisor efficiency and client interaction time. [1]
Lead Generation
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
AI tools at Morgan Stanley enable generation of new client leads by analyzing market data and client interactions, contributing to the addition of over 100,000 new clients and substantial net new asset growth. [1]
Meeting Automation
2024
Traditional
Generative
Agentic
Outcome
Costs
The AI @ Morgan Stanley Debrief tool autonomously generates meeting notes with client consent, reducing administrative workload for financial advisors and improving accuracy of client interaction records. [1]
Client Insights
2023
Customer Facing
Traditional
Generative
Agentic
Outcome
Morgan Stanley employs AI-driven data analytics and machine learning to help financial advisors better understand client needs and personalize financial recommendations, improving client engagement and satisfaction. [1]

Timeline

2026 Q1

1 updates

At Morgan Stanley's 2025 Thematic Conference, leaders emphasized AI's influence as a structural megatrend reshaping industries and the global economy.

2025 Q4

1 updates

Morgan Stanley highlighted the rapid AI infrastructure expansion challenges amid the proliferation of intelligence; identified key winners in AI adoption across sectors.

2025 Q3

1 updates

Morgan Stanley research projected AI could affect 90% of occupations, boost S&P 500 market cap by nearly 30%, and generate $920 billion in annual net benefits primarily via cost savings and increased revenue; generative AI and LLM-powered tools like AskResearchGPT improved document retrieval accuracy and operational efficiency significantly.

2025 Q2

1 updates

Morgan Stanley publicized its broad AI applications including research, workflow streamlining, product development, and task automation; research arm explored AI's second-order effects on the business landscape.

2025 Q1

1 updates

Morgan Stanley continued advancing AI-driven efficiency tools allowing financial advisors to spend more time with clients; firm emphasized monetizing AI and identifying AI-driven innovation and ROI in banking.

2024 Q4

1 updates

Morgan Stanley expanded OpenAI-powered generative AI chatbots to its investment banking and trading divisions; AI tools contributed to acquiring 100K new clients and net new assets of nearly $64B in Q3.

2024 Q3

1 updates

Morgan Stanley developed its second generative AI application in-house partnering with OpenAI, reinforcing its homegrown generative AI capabilities.

2024 Q2

2 updates

Launch of Morgan Stanley's internal AI Assistant powered by OpenAI's ChatGPT technology, along with AI @ Morgan Stanley Debrief tool generating client meeting notes with client consent.

2024 Q1: no updates

2023 Q4

1 updates

Morgan Stanley published insights on how generative AI is expected to augment or automate job roles and tasks, highlighting uncertainty around labor displacement while affirming AI's growing workplace role.

2023 Q3

1 updates

Morgan Stanley began investing in AI to help financial advisors better understand client needs, utilizing data analytics and machine learning for personalization.