Rudy Lai
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AI @ Simon Property

Mall and retail REIT
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Simon Property Group has progressively adopted AI technologies since at least Q1 2022, focusing heavily on retail enhancement through AI-driven customer experiences such as the 'HolidAI' gift finder and intelligent personal shoppers from Q4 2023 onward, indicating an increasing use of AI to boost holiday sales and mall visitation.
  • The company expanded AI integration into supply chain optimization by expanding its partnership with Dropit in Q3 2023, and later enhanced digital loyalty programs and e-commerce platforms with AI features in 2024, signifying ongoing innovations to increase customer engagement and operational efficiency.
  • By 2025, Simon Property Group is leveraging advanced AI strategies involving deep transaction insights to optimize revenue capture and is transitioning legacy marketing technologies to AI-powered platforms (e.g. Zeta Global), reflecting an increasing and strategic adoption of AI to boost revenue and improve customer experience amid evolving retail dynamics.

VIBE METER

More AI announcements = more VIBE
Q1 23Q2 23Q3 23Q4 23Q1 24Q2 24Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25πŸ”₯πŸ”₯πŸ”₯πŸ”₯

5 AI Use Cases at Simon Property

Revenue Optimization
2025
Traditional
Generative
Agentic
Outcome
Revenue
Simon employs AI-based transaction analytics and Authentication Optimization Services to help merchants better capture revenue opportunities by interpreting deep sales insights. [1]
Marketing Optimization
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Simon transitioned to AI-powered marketing platforms (e.g., Zeta Global) that utilize massive consumer signals to enhance acquisition and retention efforts, driving higher foot traffic and sales revenue at physical store locations. [1][2]
Recommendation System
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
AI-powered search-by-image and product recommendation engines have been integrated into Simon’s online marketplace to personalize customer experiences and improve conversion rates on digital platforms. [1]
Customer Assistance
2023
Customer Facing
Traditional
Generative
Agentic
Outcome
Simon Property Group uses AI-driven personal shopper tools such as the 'HolidAI' gift finder and virtual assistants on websites and mobile apps to help customers efficiently find products and gifts, enhancing the shopping experience especially during peak seasons. [1][2][3]
Inventory Management
2023
Traditional
Generative
Agentic
Outcome
Costs
By expanding its partnership with Dropit, Simon Property Group leverages AI to optimize ship-from-store processes, returns handling, and inventory management, improving operational efficiency and reducing costs. [1]

Timeline

2025 Q4: no updates

2025 Q3

1 updates

Simon Property Group continues to emphasize premium retail locations leveraging AI-based Authentication Optimization Services and data-driven innovation to increase merchant revenues and maintain market leadership.

2025 Q2

1 updates

Simon Property Group drives strategic expansion activities around National Outlet Shopping Day and explores AI opportunities in property and data centers to transform its sector.

2025 Q1

2 updates

Simon Property Group incorporates generative AI technologies and addresses associated risks in corporate filings; executes digital ad campaigns integrating AI insights to boost mall activity.

2024 Q4

2 updates

Simon Property Group upgrades to Zeta Global's AI-powered marketing cloud, leveraging trillions of consumer signals for customer acquisition and growth; finance teams deepen AI analytics capabilities amid economic recovery trends.

2024 Q3

1 updates

Simon Property Group expands its online marketplace and adds AI features like search-by-image and product recommendations to improve digital shopping experiences.

2024 Q2

1 updates

Public documentation of Simon Property Group AI use cases including chatbots and virtual assistants integrated in websites and apps to enhance the customer experience.

2024 Q1

1 updates

Simon Property Group leverages digital loyalty technologies to sustain and grow physical store visits amidst increasing eCommerce competition.

2023 Q4

2 updates

Launch of 'HolidAI' gift finder AI tool across properties in New York and California, supplemented by 'elves' (personal shoppers) using AI tablets to assist holiday shoppers, alongside AI features in e-commerce platforms boosting holiday sales and customer interactions.

2023 Q3

1 updates

Simon Property Group expands its partnership with Dropit to leverage AI for retail logistics improvements including ship-from-store, returns, and inventory optimization.

2023 Q2: no updates

2023 Q1: no updates

2022 Q4: no updates

2022 Q3: no updates

2022 Q2: no updates

2022 Q1

1 updates

Simon Chen, EVP of Product and Innovation at Realogy, discusses AI's transformational potential in real estate, setting an early context for AI discussions relevant to property-related AI adoption.