Rudy Lai
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AI @ Stellantis

Chrysler, Jeep, Dodge parent
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Stellantis has progressively integrated AI into multiple facets of its business from 2021 to 2025, evolving from strategic revenue ambitions of €20 billion by 2030 via connected technologies to company-wide autonomous generative AI deployments.
  • Key partnerships and acquisitions, notably the 2024 acquisition of CloudMade's AI and ML technologies and the strategic partnership with Mistral AI starting early 2025, have accelerated AI adoption in personalized mobility, manufacturing efficiencies, and in-car user experiences across prominent Stellantis brands such as Alfa Romeo, Citroen, Peugeot, and Vauxhall.
  • Stellantis's AI-driven initiatives have primarily focused on reducing manufacturing costs and launch times, enhancing vehicle engineering and customer experience via an AI-powered in-car assistant, and embedding AI across operations as of late 2025, reflecting a trajectory of increasing adoption and deep integration of generative and agentic AI.

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4 AI Use Cases at Stellantis

Enterprise Automation
2025
Traditional
Generative
Agentic
Outcome
Costs
By late 2025, Stellantis is expanding the application of generative AI technologies developed with Mistral AI from initial pilots to full enterprise-wide deployment, automating and optimizing operations at scale across manufacturing, vehicle development, and customer service. [1][2]
Voice Assistance
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Stellantis collaborates with Mistral AI to develop and deploy a real-time voice-enabled in-car assistant that provides customers with interactive, natural-language access to vehicle features and support, improving driver experience and safety. [1][2][3]
Manufacturing Optimization
2024
Traditional
Generative
Agentic
Outcome
Costs
Stellantis uses AI-driven manufacturing technologies including AI-enabled robot guidance and logistics automation to lower costs, optimize workflows, and enhance sustainability across its global manufacturing plants. [1][2][3]
Personalized Mobility
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Following its acquisition of CloudMade's AI and machine learning technologies, Stellantis enhances personalized vehicle user experiences through AI frameworks enabling smarter connectivity and user interaction within vehicles. [1][2]

Timeline

2025 Q4

1 updates

The Stellantis and Mistral AI partnership expands to enterprise-wide AI adoption, transitioning from pilots to broad embedding of generative AI methods across manufacturing, vehicle development, and customer operations to accelerate innovation and efficiency.

2025 Q3: no updates

2025 Q2: no updates

2025 Q1

1 updates

Stellantis deepens AI adoption through a strategic partnership with Mistral AI to develop and launch an AI-powered in-car assistant providing conversational vehicle guidance, alongside AI integration in vehicle development, production efficiency, and improved customer experience across brands such as Alfa Romeo, Citroen, Peugeot, and Vauxhall.

2024 Q4

1 updates

AI experimentation on factory floors continues with deployment of robot guidance and automated wheel technology that significantly improve plant process efficiency and accuracy.

2024 Q3

1 updates

Stellantis pushes AI into manufacturing with AI-driven manufacturing processes to reduce costs, optimize workflows, and improve sustainability, including AI-enabled robot guidance systems installed across powertrain plants and logistics automation to reduce manufacturing costs and accelerate launch times.

2024 Q2: no updates

2024 Q1

1 updates

Stellantis acquires AI and ML technology, intellectual property, and patents from CloudMade to enhance personalized mobility experiences and integrated vehicle software, marking a major step in software-defined vehicles under leadership figure Angus MacKenzie.

2023 Q4: no updates

2023 Q3: no updates

2023 Q2: no updates

2023 Q1: no updates

2022 Q4: no updates

2022 Q3: no updates

2022 Q2: no updates

2022 Q1: no updates

2021 Q4

1 updates

Stellantis sets a strategic revenue target of €20 billion annually by 2030 driven by connected technologies using AI, signaling initial commitment to AI innovation.