AI @ Clorox

Clorox announced acquisition of GOJO Industries Inc. for $2.25 billion cash, primarily debt-financed, signaling continued expansion and strategic growth.

• spglobal.com: Clorox Co. Ratings Placed On Credit Watch After GOJO Acquisition

Continued focus on AI innovation and efficiency gains with reports highlighting AI's central role in consumer confidence and brand engagement strategies across consumer goods sector.

• consumergoods.com: AI for Colgate, Value Sizing for Clorox and Shelf Resets
• winningwithwalmart.com: Three AI Journeys and What They Mean for Walmart Suppliers
• consumergoods.com: Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for CPG AI
• thecloroxcompany.com: New mindset, new platforms: How Clorox innovates twice as fast

Aggressively expanded AI usage in advertising, R&D, and consumer insight with generative AI tools as part of $580 million digital transformation. Applied generative AI to Hidden Valley Ranch brand innovation, despite some AI-generated content missteps. Filed $380 million lawsuit against Cognizant over cybersecurity breach resulting from social engineering.

• tmcnet.com: Clorox Uses Generative AI to Boost Creativity and Speed
• wsj.com: How the Owner of Hidden Valley Ranch Learned to Love AI
• completeaitraining.com: How Clorox Is Using AI to Reinvent Hidden Valley Ranch
• webpronews.com: Clorox Uses AI to Reinvent Hidden Valley Ranch
• nationalcioreview.com: A Deep Clean for Clorox's Tech Stack
• teachthe4ps.com: Case Study: Clorox Uses AI to Transform Consumer Insights
• cybersecuritydive.com: Clorox files $380 million suit blaming Cognizant for 2023 cyberattack
• csoonline.com: Clorox sues Cognizant for $380M over alleged helpdesk failures

Invested heavily in e-commerce and new SAP ERP system implementation; AI and data lakes employed to improve margins and navigate slower category growth. AI fellows projects used for extracting customer feedback insights.

• digitalcommerce360.com: Clorox taps ERP and ecommerce to navigate consumer trends
• constellationr.com: Clorox to go live with new SAP ERP system, eyes margin improvement
• nasdaq.com: Clorox's Innovation Strategy Elevates Everyday Essentials
• breakthroughtech.org: Break Through Tech Fellows Help Clorox Make Sense of Customer Feedback

Defended $580 million digital transformation and ERP modernization investments amid analyst scrutiny. Tested neuroscience-based cleaning brand campaigns linking emotional consumer response with marketing strategy.

• ciodive.com: Clorox defends $580M digital transformation efforts
• marketingdive.com: Clorox tests emotional response to cleaning for new brand

Applied advanced AI algorithms to social media and consumer data to gain insights and deliver innovative consumer experiences, continuing AI-driven growth.

• csrwire.com: How the Clorox Company Delivers Innovative Experiences 2024

Released 2024 Integrated Annual Report highlighting adoption of AI tools enhancing agility and faster product launches. Continued digital transformation includes generative AI for identifying global trends and boosting efficiency.

• q4cdn.com: The Clorox Company 2024 Integrated Annual Report
• thepartnerindex.com: Clorox's Digital Transformation Driving Efficiency and Innovation

Clorox resumed its ERP upgrade incorporating generative AI experimentation under CEO Linda Rendle’s digital transformation goals. Investments in generative AI tools accelerated innovation by enabling quick trend identification and digital prototype development across cleaning and sustainability products.

• ciodive.com: Clorox to restart ERP upgrade with generative AI focus
• consumergoods.com: Clorox Accelerating Innovation With Generative AI Investment
• cloroxpro.com: The Future Is Here: Embrace AI or Risk Falling Behind
• consumerbrandsassociation.org: Innovation Spotlight: How Clorox Uses AI to Meet Consumer Demand
• pitchgrade.com: Clorox: AI Use Cases 2024

Following a major cyberattack in August 2023, Clorox increased investment in cybersecurity and began leveraging AI as a critical tool in security and training efforts. Anna Conte of Clorox Canada highlighted AI's impact in advancing market research and data analysis.

• thrivedx.com: The Clorox Company's 2023 Cyberattack: Major Fallout
• greenbook.org: Navigating Future Trends with Clorox's Anna Conte

Expanded AI chatbot usage for customer service to provide critical sanitizing and disinfecting information amid the pandemic.

• chiefmarketer.com: How Clorox Used AI and Chatbots for Customer Service

Utilized machine learning to disseminate COVID-19 information during pandemic onset, addressing product shortages and educating consumers.

• campaignlive.com: How Clorox used AI to educate people on COVID-19

Clorox launched a chatbot for RenewLife, merging AI with chatbots to improve consumer interaction and business capability.

• thecloroxcompany.com: Clorox Builds a New Capability with RenewLife Chatbot