Artificial Intelligence in Consumer Companies
We analyzed the enterprise AI use cases of 10 consumer companies to understand trends, impact, and insights.
Consumer companies' adoption of AI
Overview
Colgate-Palmolive has significantly escalated its AI adoption from basic analytics in 2019 to advanced generative and agentic AI applications by 2025, integrating AI deeply across R&D, product development, marketing, supply chain, and sustainability initiatives.
Kimberly-Clark has progressively adopted AI technologies from 2018, starting with big data, IoT, and AI integration in operations, advancing to AI-enabled supply chain optimization, transportation transformation, and generative AI-driven marketing by 2025.
Keurig Dr Pepper (KDP) has steadily increased its AI adoption from 2020 through early 2026, embracing AI-powered cloud solutions, generative AI for marketing and promotions, AI-driven consumer engagement tools, and advanced analytics across the enterprise.
Clorox has progressively integrated AI technologies since 2018, evolving from chatbot implementations for customer engagement to advanced generative AI applications in R&D, marketing, and consumer insights by 2025, supported by a $580 million digital transformation investment led by CEO Linda Rendle.
PepsiCo has steadily increased its adoption of AI across its value chain from 2019 to early 2026, evolving from early exploratory uses in manufacturing and product development to advanced agentic AI implementations in supply chain, procurement, customer support, and marketing.
Nestlé has progressively integrated AI technologies across R&D, manufacturing, sustainability, and marketing since 2022, evolving from early experimental uses in process control to advanced generative AI and digital twin services by 2025, significantly accelerating product innovation and operational efficiencies.
Procter & Gamble (P&G) has progressively integrated AI since at least 2017, with a significant acceleration from 2022 onwards, culminating in advanced enterprise-wide AI adoption by 2025-2026, including internal generative AI models and autonomous AI agents across product development, supply chain, and marketing.
Unilever has progressively integrated AI across its operations from 2023 to early 2026, focusing on accelerating innovation, enhancing supply chain efficiency, and driving hyper-personalized consumer experiences using data-driven AI techniques.
Mondelez has steadily increased its adoption and integration of AI technologies across R&D, marketing, supply chain, and product innovation from 2023 through early 2026, with prominent partnerships including Accenture and Publicis.
Coca-Cola has evolved from exploratory AI data analytics in 2021 to a full-scale AI transformation by 2025, integrating generative, agentic, and traditional AI across marketing, product innovation, supply chain, and creative content production with strategic partnerships including Microsoft and NVIDIA. Key figures include a $1.1 billion investment in Microsoft cloud and AI technology announced in mid-2024, and leadership credits to CEO James Quincey, VP Pratik Thakar, and CIO Neeraj Tolmare for advancing AI governance and deployment.
57 Use Cases in Consumer
| Company | Use Case |
|---|---|
| PepsiCo | Digital Twins PepsiCo collaborates with Siemens and NVIDIA to implement AI-powered digital twin technology for scalable, precise simulation and optimization of plant and supply chain operations. agentic |
| Kimberly-Clark | Energy Analytics Kimberly-Clark is piloting AI applications to improve energy consumption and efficiency within its operations, employing integrated energy analytics specialists to lead these initiatives. traditional |
| Procter & Gamble | Media Optimization AI helps P&G navigate fragmented new media channels by uncovering richer consumer insights, enabling more relevant and effective marketing strategies for brands. traditional |
| Keurig Dr Pepper | Human Resources Screening KDP employs AI for initial resume screening and candidate matching to efficiently identify qualified job candidates, streamlining recruitment processes. traditional |
| Kimberly-Clark | Sales Collaboration AI technologies are used to democratize data access and break down silos between marketing and sales teams, fostering improved collaboration and more effective teamwork across Kimberly-Clark. traditional |
| Mondelez International | Marketing Cost Reduction Mondelez uses a generative AI tool to significantly reduce the cost of producing marketing ads by 30-50%, including AI-generated video ads with $40 million investment, leading to efficient spending and faster campaign rollouts. generative |
| Keurig Dr Pepper | Marketing Personalization KDP utilizes AI-driven audience intelligence and ad personalization in collaboration with Disney and Amazon, enhancing precision-targeted campaigns and improving marketing effectiveness up to 300%. agentic |
| PepsiCo | Customer Support Deploying agentic AI agents through tools like Salesforce's Agentforce, PepsiCo automates routine tasks and enables faster, more responsive customer service interactions to enhance customer experience. agentic |
| Unilever | Social Listening Unilever applies AI-driven multi-language social listening and analysis to capture real-time consumer sentiment and viral trends, enabling rapid demand forecasting and marketing agility. traditional |
| Nestlé | Product Innovation Nestlé uses AI to analyze consumer behavior, generate numerous product concepts rapidly, optimize recipes scientifically, and predict market trends, dramatically reducing time-to-market from three months to three weeks while increasing product success rates and revenue. agentic |