AI @ Colgate-Palmolive

Enterprise-wide AI adoption pushes beyond chatbots into agentic systems and internal AI platforms; marketing amplified by AI-driven insights and 'gut-checking' tools at Hello Products brand; establishment of formal AI policies and dual approaches to AI innovation combining top-down and bottom-up strategies.

• pymnts.com: Inside Colgate's Enterprise-Wide AI Push

Partnership with biomaterials innovator Erthos to deploy AI-powered Zya platform targeting sustainable packaging development, accelerating R&D, reducing trial failures, and supporting ambitious sustainability commitments to reduce virgin plastic and enhance recyclability.

• packagingdive.com: Colgate-Palmolive signs on to AI tool for biomaterials development

Generative AI incorporated effectively in market research and product development; hosted within an AI Hub for responsible use and tracking to maximize value and ROI.

• mitsloan.mit.edu: Practical AI implementation: Success stories from industry leaders

Full-cycle generative AI application for innovation, utilizing retrieval-augmented generation (RAG) and digital consumer twins enabling rapid, scalable product concept testing; comprehensive AI training for thousands of employees enhances creativity and work quality.

• sloanreview.mit.edu: The GenAI Focus Shifts to Innovation at Colgate-Palmolive

Continued AI adoption across business units with executive focus on AI's role in driving efficiency, premiumization strategy, and advertising spend contributing to 16% profit boost; CEO Prabha Narasimhan endorses AI/ML demand forecasting as integral business practice.

• bwmarketingworld.com: Colgate Palmolive's Prioritises AI, Premiumisation And Oral Care Growth

Successful integration of AI and predictive analytics for new product scent development at Palmolive Aroma Essence; AI model development in partnership with Glacier for supply chain innovation; CEO Noel Wallace announces AI focus on revenue management, advertising, and cost savings.

• consumergoods.com: How Colgate-Palmolive Is Bringing AI-Enhanced Scents to Retail

Scaling AI investments to support applications across 200 global markets, focusing resources on scalable AI use cases and employee training.

• manufacturingdive.com: Colgate-Palmolive scales AI plans

Expanded use of AI across the product development lifecycle using machine learning for consumer insights analysis and rapid iteration; larger commitment to generative AI among top CPGs.

• tigeradvisory.com: How Mars, Colgate-Palmolive, Nestle & Coca-Cola are exploring generative AI

Pilot tests of generative AI chatbots improved product detail pages by efficiently gathering e-commerce analytics and content creation, involving platforms like Profitero.

• digitalcommerce360.com: Colgate pilots generative AI tool to improve product detail pages

Partnership with Aera to automate complex decision making within Hill's Pet Nutrition division using decision intelligence technology.

• scmr.com: Colgate-Palmolive utilizes decision intelligence to accelerate complex decisions

Increased use of AI and data analytics in research and development, marking the start of more structured AI integration in product innovation.

• forbes.com: How Colgate-Palmolive Is Using Data And Analytics To Transform Growth

Initial AI explorations aimed at clarifying marketing ROI and basic data analytics to improve business insights.

• warc.com: What happened when Colgate-Palmolive tasked AI with finding ROI