Rudy Lai
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AI @ Colgate-Palmolive

Oral care, cleaning products
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Colgate-Palmolive has steadily increased its adoption of AI from 2019 through 2025, evolving from early ROI analysis to advanced generative AI use in product development, marketing, and supply chain optimization. Key figures include CEO Noel Wallace and executives like Diana Haussling and Dilek Ozler, driving AI integration across business units.
  • By 2025, Colgate-Palmolive leverages generative AI, machine learning, predictive analytics, and decision intelligence to enhance innovation cycles, product scent development, marketing amplification, and sustainable biomaterials development, contributing to a reported 16% profit boost in late 2024.
  • The company has institutionalized AI adoption with internal AI hubs, comprehensive employee training, and strategic partnerships (e.g., with Aera and Erthos), focusing on scalable use cases across its global markets to improve work quality, creativity, efficiency, and customer experience.

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7 AI Use Cases at Colgate-Palmolive

Marketing Validation
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
The brand Hello uses AI tools as an 'amplifier' and gut-check mechanism in marketing campaigns, enabling data-driven validation and enhancement of messaging strategies to improve customer engagement. [1]
Sustainable Packaging
2025
Traditional
Generative
Agentic
Outcome
Risk
Partnering with Erthos, Colgate-Palmolive utilizes an AI-powered materials discovery platform to accelerate development of sustainable biomaterials for packaging, reducing environmental impact and risk in materials sourcing. [1][2]
Product Innovation
2025
Traditional
Generative
Agentic
Outcome
Revenue
Colgate-Palmolive employs AI to accelerate product development cycles by synthesizing consumer insights, generating new product concepts, and using digital consumer twins to simulate consumer responses, reducing time and reliance on traditional focus groups. [1][2]
Demand Forecasting
2024
Traditional
Generative
Agentic
Outcome
Costs
The company uses AI and machine learning algorithms for demand forecasting, integrating these predictions as a core part of supply chain management to ensure product availability and cost control. [1]
Scent Development
2024
Traditional
Generative
Agentic
Outcome
Revenue
Combining predictive analytics with consumer mood insights, Colgate-Palmolive uses AI to develop new product scents that evoke specific emotions like happiness and relaxation, enhancing product appeal. [1][2]
Content Enhancement
2023
Customer Facing
Traditional
Generative
Agentic
Outcome
Colgate-Palmolive pilots generative AI chatbots to enhance product detail pages by efficiently analyzing and creating better converting content, improving online customer experience and conversion rates. [1]
Decision Automation
2023
Traditional
Generative
Agentic
Outcome
Costs
The company partners with Aera to implement decision intelligence systems that automate complex decision-making processes, particularly in the Hill's Pet Nutrition division, improving operational efficiency and accuracy. [1]

Timeline

2025 Q4

1 updates

Marketing amplification through AI gut-checking tools led by Hello brand CEO Diana Haussling; integration of AI into dental practice and insights transformation with executive Christian Niederauer highlighting long-term business growth.

2025 Q3

1 updates

Expansion into AI-powered materials discovery platform partnership with Erthos for sustainable biomaterials, continued smart product and intelligent factory integration to maintain consumer goods market dominance.

2025 Q2

1 updates

Practical application of generative AI delivering measurable improvements in product development and market research; company-wide adoption with responsible AI governance.

2025 Q1

1 updates

Generative AI fully integrated across innovation cycle using retrieval-augmented generation and digital consumer twins, improving speed and quality of consumer insights with broad employee AI training.

2024 Q4

1 updates

AI/ML demand forecasting becomes standard practice; focus on AI transformation training for executives; CEO Prabha Narasimhan cites confidence in AI initiatives driving profit growth and premiumisation strategies.

2024 Q3

2 updates

Successful AI-driven scent development using predictive analytics and user insights; AI adoption in supply chain and packaging sustainability emphasized; CEO Noel Wallace highlights AI’s role in boosting revenue and cost savings by 16%.

2024 Q2

1 updates

Strategic scaling of AI initiatives and resources to target growth across 200 global markets.

2024 Q1

1 updates

Expanded use of generative AI to accelerate product development lifecycle by synthesizing consumer insights and concept development; AI training rolled out for employees.

2023 Q4: no updates

2023 Q3

1 updates

Testing generative AI chatbots to enhance product detail pages, using digital shelf data curation with content creation to improve conversions.

2023 Q2

1 updates

Partnership with Aera to implement decision intelligence for automating complex decision-making in Hill's Pet Nutrition division.

2023 Q1: no updates

2022 Q4

1 updates

Colgate-Palmolive began leading artificial intelligence and data analytics application especially within R&D, doubling down on analytics to accelerate growth.

2022 Q3: no updates

2022 Q2: no updates

2022 Q1: no updates

2021 Q4: no updates

2021 Q3: no updates

2021 Q2: no updates

2021 Q1: no updates

2020 Q4: no updates

2020 Q3: no updates

2020 Q2: no updates

2020 Q1: no updates

2019 Q4: no updates

2019 Q3: no updates

2019 Q2: no updates

2019 Q1

1 updates

Initial experimentation with AI to evaluate ROI and gain clearer payback perspectives on AI projects.