AI @ Mondelez International
Summary
- Mondelez International has progressively integrated AI across its R&D, marketing, product development, and supply chain functions from 2023 through 2025, showing increasing adoption and sophistication.
- Key initiatives include AI-driven product innovation (notably for Oreo and other snacks), generative AI-powered marketing platforms co-developed with Accenture and Publicis Groupe, and demand forecasting in supply chains, resulting in faster recipe development, personalized consumer engagement, and cost optimization.
- By 2025, Mondelez is leveraging a spectrum of AI maturity from traditional ML models for demand prediction to generative AI for content creation and product ideation, with strong emphasis on improving customer experience and reducing costs, underpinned by human empathy integration.
VIBE METER
5 AI Use Cases at Mondelez International
Product Innovation2024
Cost Reduction2024
Personalized Marketing2024Customer Facing
Demand Forecasting2024
Pricing Optimization2024
Timeline
2025 Q4: no updates
2025 Q3
Analysis and commentary on Mondelez's broad AI strategy focusing on digital transformation and generative AI to solidify market dominance in snacks and consumer packaged goods.
2025 Q2: no updates
2025 Q1
Continued focus on AI-driven innovation with new snack flavor creation optimizing flavor, cost, and sustainability, alongside broader confectionery sector AI adoption for production and consumer engagement.
2024 Q4
AI adoption dramatically scales in R&D for recipe optimization, taste-testing, and creating new snack flavors; Mondelez projects get accelerated product launches and deeper consumer connections blending AI with human empathy; in-house generative AI platform created to reduce marketing costs and boost creativity.
- forbes.com: How Mondelez Humanizes AI With Empathy For Powerful Marketing
- wsj.com: Oreo Owner Mondelez Taps AI to Tweak Its Classic Snacks
- huguesrey.wordpress.com: The $30 Billion Bet: How AI and Data Are Reshaping the Future of Advertising
- wicinternet.org: U.S. food producer Mondelez taps AI to tweak classic snacks
- govtech.com: How are the makers of Oreo cookies using AI?
- digiday.com: Mondelēz takes AI in-house to try and curb marketing costs
- nam.org: The newest cookie ingredient: AI
- nypost.com: Oreo's owner is using AI to create new snacks
2024 Q3
Mondelez announces accelerated adoption of generative AI in global marketing campaigns, launching AI platforms in partnership with Accenture and Publicis Groupe for personalized content creation across text, images, and videos.
- just-food.com: Mondelez aims to accelerate use of gen AI in marketing
- confectioneryproduction.com: Mondelēz moves to adopt AI in its global marketing strategies
- foodbusinessnews.net: Mondelez eyes AI-powered marketing platform
- marketingdive.com: Mondelēz expands generative AI marketing bets with new platform
- consumergoods.com: Mondelēz Seeks To Scale Generative AI Content Creation
- campaignasia.com: Mondelez partners with Accenture and Publicis to launch AI platform
2024 Q2
Supply chain enhancements via AI focus on demand prediction through machine learning models for forecasting consumer trends and optimizing inventory.
2024 Q1
Mondelez boosts pricing and promotional strategies through AI-enhanced analytics to improve sales productivity and rigor.
2023 Q4: no updates
2023 Q3
AI integration expands into product development; Mondelez partners with WPP for AI-driven Cadbury campaigns in India, leveraging young AI talent for marketing advancement.
2023 Q2
Mondelez begins exploring AI applications in research and development, discussing technology utilization with subject matter experts such as Joe Manton.