AI @ Mondelez International

Mondelez rolled out a generative AI advertising platform projected to cut marketing content costs by 30-50%, invested $40 million in AI-generated video ads, and further personalized consumer advertising to boost marketing reach.

• fooddive.com: How Oreo maker Mondelēz is rethinking snack marketing with AI
• Reuters: Oreo-maker Mondelez to use generative AI tool to slash marketing costs
• fastcompany.com: Mondelez to use generative AI tool on marketing ads
• techbuzz.ai: Oreo maker Mondelez bets $40M on AI-generated TV ads
• mexicobusiness.news: Mondelez Uses Generative AI to Cut Marketing Costs by 50%
• retail-systems.com: Mondelez to deploy Generative AI for ads as marketing costs cut

Mondelez's AI strategy incorporated digital transformation with generative AI tools targeting dominance in snacks and consumer packaged goods, though specific new deployments were less detailed.

• consumergoods.com: How to Build an AI Agent Strategy: Lessons from Colgate and Mondelez
• klover.ai: Mondelez's AI Strategy: Analysis of Dominance in Consumer Packaged Goods

Mondelez utilized AI to accelerate snack flavor development, optimizing recipes for cost and sustainability while expanding AI use across production and supply chain to maximize product innovation.

• technology.inquirer.net: Oreo maker Mondelez uses AI to create new snack flavors
• confectionerynews.com: Strategies confectioners are using AI to maximise product innovation

Mondelez deployed AI tools in R&D to innovate and refine snack recipes such as Oreo and Chips Ahoy, speeding up new product iterations and enhancing taste tests, while further scaling AI content creation to reduce marketing costs and enhance brand connection.

• nam.org: The newest cookie ingredient: AI
• wsj.com: Oreo Owner Mondelez Taps AI to Tweak Its Classic Snacks
• nypost.com: Oreo's owner is using AI to create new snacks
• wicinternet.org: U.S. food producer Mondelez taps AI to tweak classic snacks
• digiday.com: Mondelēz takes AI in-house to try and curb marketing costs
• forbes.com: How Mondelez Humanizes AI With Empathy For Powerful Marketing

Mondelez launched an expansive generative AI marketing platform, in partnership with Accenture and Publicis Groupe, enabling efficient creation of personalized content including text, images, and videos.

• confectioneryproduction.com: Mondelez moves to adopt AI in its global marketing strategies
• just-food.com: Mondelez aims to accelerate use of generative AI in marketing
• foodbusinessnews.net: Mondelez eyes AI-powered marketing platform
• marketingdive.com: Mondelēz expands generative AI marketing bets with new platform
• campaignasia.com: Mondelez partners with Accenture and Publicis to launch AI platform
• consumergoods.com: Mondelēz Seeks To Scale Generative AI Content Creation

Mondelez applied machine learning for demand prediction and supply chain optimization, improving forecasting accuracy and operational decision-making.

• pitchgrade.com: Mondelez International: AI Use Cases 2024

Mondelez increased analytical rigor and invested in AI tools to optimize promotions, pricing, and enhance sales productivity to boost marketing effectiveness.

• consumergoods.com: Mondelez RGM and Marketing Strategies Get AI Brain Boost

Mondelez integrated AI into product development and collaborated with WPP in India on an AI-driven Cadbury advertising campaign, engaging young AI talent.

• aiexpert.network: Case Study: AI Integration in Product Development at Mondelez International
• Reuters: Big advertisers shift to AI with Mondelez's Cadbury campaign

Mondelez began exploring AI in R&D to enhance research and development capabilities, with insights from Joe Manton on AI's early potential in food innovation.

• just-food.nridigital.com: How Mondelez is using AI in R&D