AI @ PepsiCo
Summary
- PepsiCo has steadily increased its adoption of AI across its value chain from 2019 to early 2026, evolving from early exploratory uses in manufacturing and product development to advanced agentic AI implementations in supply chain, procurement, customer support, and marketing.
- Key partnerships with major technology players like Salesforce (Agentforce) and AWS have accelerated PepsiCo's AI-driven digital transformation, enabling enhanced operational efficiency, improved customer experiences, and innovative product offerings such as AI Hydration Coach and smart packaging devices.
- Recent initiatives focus on integrating AI with digital twin technology and ethical AI practices through collaborations with Siemens, NVIDIA, and Stanford Institute, signaling a mature, responsible AI strategy driving significant impact on revenue growth, cost reduction, and risk management.
VIBE METER
7 AI Use Cases at PepsiCo
Digital Twins2026
Customer Support2025Customer Facing
Procurement Efficiency2025
Supply Chain Automation2025
Product Innovation2024
Marketing Optimization2023
Timeline
2026 Q1
Launched industry-first collaboration with Siemens and NVIDIA on AI and digital twin technology to transform plant and supply chain operations sustainably.
2025 Q4
PepsiCo accelerates AI adoption by buying top AI tech and integrating processes in-house; uses AI for predictive maintenance, smarter route planning, and supply chain innovation.
2025 Q3
Agentic AI deployed to modernize field execution and customer experience; AI agents improve inventory transparency and in-store execution, boosting efficiency and sales.
2025 Q2
Expanded partnership with Salesforce to utilize Agentforce agentic AI for procurement, sales, and customer support; deepened collaboration with AWS for cloud-based AI innovation.
2025 Q1
Introduced AI-driven logistics optimization for wholesale distribution; increased automation and agentic AI adoption, reshaping operations from production to supply chain.
2024 Q4: no updates
2024 Q3
AI enhanced product development strategies for customer engagement and deployed robotics with AI-powered crop planning in supply chain operations.
2024 Q2
PepsiCo applied generative AI for product development, supply chain management, and marketing, and showcased AI-powered smart cans and hydration coach devices.
2024 Q1: no updates
2023 Q4
Introduced in-house AI tool 'Ada' for marketing research and the 'Tastewise' AI platform to analyze consumer eating behaviors and trends.
2023 Q3
AI employed in supply chain automation, warehouse label reading, quality control, emphasizing human-centered and ethical AI design.
2023 Q2
PepsiCo expanded AI use in manufacturing (e.g., equipment monitoring for Cheetos production) and initiated ethical AI research collaboration with Stanford.
2023 Q1: no updates
2022 Q4: no updates
2022 Q3: no updates
2022 Q2: no updates
2022 Q1: no updates
2021 Q4
AI became a fundamental tool in PepsiCo's digital transformation, deeply integrated across business and employee functions.
2021 Q3: no updates
2021 Q2
PepsiCo leveraged AI and data analytics to drive product innovation and marketing strategies, focusing on anticipating consumer needs.
2021 Q1: no updates
2020 Q4: no updates
2020 Q3: no updates
2020 Q2: no updates
2020 Q1: no updates
2019 Q4: no updates
2019 Q3: no updates
2019 Q2
PepsiCo explored AI and machine learning across the organization, including robots and ML solutions mainly in manufacturing and operations.