AI @ PepsiCo

PepsiCo's current AI strategy focuses on purchasing best-in-class AI tools while owning key processes internally to direct future AI development and maintain control over competitive advantage.

• Forbes: PepsiCo's AI Playbook: Buy The Tech, Own The Process

PepsiCo actively deploys agentic AI to modernize operations in sales, customer experience, and engagement, using AI agents to improve inventory transparency, in-store execution, and customer service as stated by CSO Kanioura.

• Consumer Goods Technology: PepsiCo Embraces Agentic AI to Modernize Field Execution and CX

PepsiCo collaborates extensively with AWS and Salesforce, implementing AI agents to improve supply chain, digital transformation, and customer support; advancing agentic AI to manage functions and empower sales teams.

• PepsiCo: PepsiCo and AWS collaborate to accelerate digital transformation
• PepsiCo: PepsiCo leverages Salesforce's Agentforce to advance AI agenda
• Process Excellence Network: PepsiCo accelerates digital transformation with AWS deal

Agentic AI and automation accelerate operations and supply chain transformation, reducing manual effort and reshaping production workflows holistically.

• Consumer Goods Technology: Tapestry and PepsiCo Talk Agentic AI and Enterprise Automations
• Cleverence: How PepsiCo and Coca-Cola Optimize Wholesale Distribution with AI-Powered Logistics

AI-powered robotics and crop planning transform supply chain and agricultural support; AI enhances product development with personalized customer engagement.

• Business Insider: Pepsi Supply-Chain: How Robotics, AI Package Snacks More Efficiently
• Virtasant: AI in Product Development: Netflix, BMW, and PepsiCo

PepsiCo adopts generative AI for enhanced consumer demand prediction, product development, marketing, and sustainability; experiments with AI hydration coaching and smart connected cans for Gatorade and Pepsi brands.

• AIM Media House: How PepsiCo Utilizes Generative AI to Drive Innovation and Efficiency
• Marketing Dive: PepsiCo experiments with Smart Cans, AI tech to improve hydration

Introduction of AI tools like Tastewise to analyze online food trends and internal AI strategy tool Ada to deepen marketing insights.

• Wide Moat Research: The Impact of AI at PepsiCo
• The Drum: 'It's like our Google': How PepsiCo is using its AI tool Ada in marketing

AI is integrated for supply chain automation, warehouse label reading, and quality control, alongside active ethical AI and human-centered AI initiatives.

• AI Expert Network: AI Integration and Ethical Considerations at PepsiCo

PepsiCo expands AI use to equipment monitoring and adjustment in production, partnering with Stanford on ethical AI, promoting efficiency, cost reduction, and responsible AI standards.

• Axios: Why PepsiCo is sweet on artificial intelligence
• CIO Dive: PepsiCo begins ethical AI research with Stanford
• PepsiCo: PepsiCo collaborates with Stanford Institute for Human-Centered AI

AI is acknowledged as a vital tool in PepsiCo's digital transformation and business processes.

• PepsiCo: Artificial Intelligence at PepsiCo

Leadership details usage of AI and data analytics across the product journey from innovation to marketing, emphasizing consumer insights.

• VentureBeat: How PepsiCo uses AI to create products consumers don't know they want

PepsiCo begins adopting AI and machine learning broadly across the organization, exploring robotics and foundational AI for operational improvements.

• Forbes: The Fascinating Ways PepsiCo Uses Artificial Intelligence