AI @ Procter & Gamble

P&G prioritizes AI and data-driven solutions to navigate the increasingly fragmented new media landscape, enhancing consumer-relevant insights for brands like Tide and Downy.

• Marketing Dive: P&G prioritizes data, AI to tackle fragmented 'new media' reality

Adding AI to traditional analytics enables P&G to answer more complex questions more quickly and strengthen human-AI collaboration as a 'cybernetic teammate'.

• MIT Sloan Management Review: How Procter & Gamble Uses AI to Unlock New Insights from Data

P&G’s AI strategy achieves significant milestones: AI powers 65% of product development, cuts cycle time by 22%, accelerates rollouts by 80%, and embeds autonomous AI agents across logistics and manufacturing.

• Chief AI Officer: How P&G Used AI to Cut Product Development Time by 22%

P&G reported a 15% reduction in out-of-stock rates and 12% faster team workflows using Gen AI, highlighting AI's impact on operational efficiency and employee collaboration.

• Procter & Gamble: Innovation at Scale: How P&G Transforms Business Through Technology

AI adoption extended deeply into supply chain optimization, quality monitoring, and enhanced team performance with empirical evidence showing AI-augmented teams outperform traditional teams.

• Redress Compliance: How Procter & Gamble Uses AI to Optimize Its Supply Chain

Operational integration with AI-driven consumer insights, improved employee efficiency, and smarter automation fueling digital transformation.

• CIO.inc: P&G's AI-Driven Approach to Consumer Insights
• Procter & Gamble: 3 Keys to Successful Digital Transformation

CEO Moeller articulates plans to leverage generative AI to enhance workforce capabilities and sustain growth without significant job losses.

• Goldman Sachs: How Procter & Gamble CEO Moeller plans to use AI

Focus on articulating clear AI business purposes, building organizational fluency, and standardizing AI workflows for broad enterprise adoption.

• Emerj Artificial Intelligence Research: Artificial Intelligence at Procter & Gamble

P&G deployed an internal generative AI model with proprietary enhancements akin to large off-the-shelf models to bolster internal innovation and IP protection.

• CIO Dive: How P&G rolled out its internal generative AI model

AI described as transforming P&G's global operations with deep integration in production processes.

• AI Expert Network: Case Study: How AI is Transforming Procter & Gamble's Operations

Jeff Kent emphasizes AI and machine learning as fundamental to production digitalization at P&G, signaling deep adoption in manufacturing operations.

• Automation.com: Procter & Gamble's Jeff Kent Discusses AI and Machine Learning

Recognition of AI powering data-driven insights to deliver consumer delight and support innovation, highlighting AI's role in driving business growth.

• Procter & Gamble: AI, Space Tech, and Metaverse, Of Course: Our Week at CES 2023

Scaling AI initiatives across the enterprise emphasizing data, talent, platforms, and trust pillars with leadership involvement.

• Insight Partners: Procter & Gamble on scaling AI for enterprise

P&G's AI investment noted as having started more than five years prior, pervasively augmenting capabilities across the company, signaling a shift to broader AI implementation.

• Procter & Gamble: Leveraging Technology to Improve The Lives of P&G Customers

Early exploration phase where P&G began investigating AI technologies alongside partners such as American Express.

• Harvard Business Review: How P&G and American Express Are Approaching AI