AI @ Procter & Gamble

P&G advances agentic AI adoption, embedding autonomous intelligence across brand management, logistics, manufacturing pipelines, and reducing AI model deployment time by up to 90%.

• Klover.ai: Procter & Gamble's AI Strategy: Path to AI Dominance in Consumer Goods
• Microsoft: Procter & Gamble cuts model deployment time up to 90% with hybrid cloud and AI
• Klover.ai: Procter & Gamble Uses AI Agents: 10 Ways to Use AI In-Depth Analysis 2025

Harvard study shows generative AI enables CPG teams at P&G to work 12% faster, enhancing collaboration and innovation, while AI integration improves employee experience.

• Consumer Goods Technology: P&G, Harvard Study Says Gen AI Gets CPG Teams Working 12% Faster
• Procter & Gamble: How AI is Supplementing Teamwork and Innovation at P&G

AI applied to supply chain creates efficiencies in demand forecasting, production quality monitoring, and inventory management, reinforcing cost savings and product consistency.

• Redress Compliance: How Procter & Gamble Uses AI to Optimize Its Supply Chain
• Fortune: Study at consumer giant P&G shows AI's potential for team performance
• Cleverence software: How Procter & Gamble and Unilever Use AI for Smarter Manufacturing and Supply Chains

P&G significantly advances AI and automation to enhance operations including analytics, customer insights, and digital transformation capabilities supporting business growth.

• Procter & Gamble: A Century of Curiosity: P&G Analytics & Insights
• Consumer Goods Technology: P&G Taps into AI and Automation for Faster, Smarter Operations
• CIO.inc: P&G's AI-Driven Approach to Consumer Insights
• Procter & Gamble: 3 Keys to Successful Digital Transformation

CEO Moeller articulates AI's role in future strategy, with external analysis noting AI adoption as growth and employment positive rather than destructive.

• Goldman Sachs: How Procter & Gamble CEO Moeller plans to use AI

P&G focuses on scaling AI initiatives emphasizing business purpose articulation, organizational AI skill-building, and AI governance for sustainable growth.

• Emerj Artificial Intelligence Research: Artificial Intelligence at Procter & Gamble
• PitchGrade: Procter & Gamble: AI Use Cases 2024

P&G rolls out an internal generative AI model with enhanced IP safeguards, signaling a strategic move to custom AI solutions tailored for proprietary business needs.

• CIO Dive: How P&G rolled out its internal generative AI model

A case study underscores AI's transformative role in P&G's global operations, particularly in production digitalization and process efficiencies.

• AI Expert Network: Case Study: How AI is Transforming Procter & Gamble's Global Operations

Jeff Kent highlights AI and machine learning as fundamental to production digitalization, advancing automation and quality controls in manufacturing.

• Automation.com: Procter & Gamble's Jeff Kent Discusses AI and Machine Learning

P&G exhibits commitment to data-driven insights powered by AI to enhance consumer experience and drive business growth, as seen at CES 2023 discussions.

• Procter & Gamble: AI, Space Tech, and Metaverse, Of Course: Our Week at CES 2023

P&G's AI strategy framed around four pillars—data, talent, platforms, and trust—highlighted by their AI chief, focusing on scaling AI enterprise-wide.

• Insight Partners: Procter & Gamble on scaling AI for enterprise

Public statements from P&G emphasize a focus on leveraging machine learning and AI pervasively across capabilities, marking over five years of investment and deployment efforts.

• Procter & Gamble: Leveraging Technology to Improve The Lives of P&G

Initial exploration of AI technologies shared publicly by P&G, highlighting early interest in machine learning and AI applications alongside peers like American Express.

• Harvard Business Review: How P&G and American Express Are Approaching AI