AI @ Unilever

AI-driven content generation is scaling influencer marketing (targeting 10-20x network expansion) and creating social-first content hubs accelerating campaign speed and cultural relevance, led by Steve McCrystal and Esi Eggleston Bracey; digital twins and social listening AI tools fuel viral product launches and customer insights; supply chain and factory automation benefit from AI-powered smart manufacturing.

• Wall Street Journal: How Unilever Used AI to Make Soap Go Viral
• Marketing Dive: Unilever debuts AI-driven design unit to wean brands off TV as first
• Consumer Goods: Unilever Bolsters Social Listening Strategy With AI
• BankInfoSecurity: Unilever's AI Push: From Shop Floor to Culture Core - Part 1
• Consumer Goods: How Unilever, Skullcandy Are Using AI to Drive Consumer Insights
• IEEE Xplore: Unilever | part of Artificial Intelligence in Practice
• Unilever: How AI is helping drive Desire at Scale across Unilever
• NielsenIQ: NIQ and Unilever Showcase How AI is Reinventing Innovation
• Unilever: Using AI in supply chains to elevate the customer experience

Pilot program uses AI and IoT to improve cleaning systems in liquid technology, advancing operational efficiency across supply chains.

• Unilever: Unilever and 100+ Accelerator unlock AI innovations

Unilever accelerated personal care innovation by embedding AI, machine learning, and big data across R&D and marketing, notably using Nvidia's Omniverse digital twins to double marketing content speed and reduce costs.

• Personal Care Insights: Unilever uses artificial intelligence to accelerate personal care innovation
• Technology Magazine: Unilever's AI Revolution: Digital Twins Boosting ROI
• Unilever: Unilever reinvents product shoots with AI for faster content creation
• Marketing Dive: How Unilever's AI marketing bets are increasing production speed and cutting costs
• Unilever: AI, machine learning and data behind Unilever's latest launches

Expanded AI use with Accenture partnership to improve efficiency and business processes; AI adopted in R&D, marketing, sustainability, and digitizing value chains for improved consumer availability.

• Computer Weekly: Unilever calls on Accenture to drive AI business efficiency
• AIM Research: How Unilever is Leveraging AI to Drive Innovation and Sustainability
• Unilever: Utilising AI to redefine the future of customer connectivity

Unilever's beauty brands adopted AI for creating personalized consumer experiences; AI applied for product quality assessments including shelf life and factory line performance predictions.

• Unilever: The AI-powered personalised experiences boosting our beauty brands
• Food Dive: How Unilever is embracing artificial intelligence to innovate food products

AI and digital solutions were further employed in operations, including AI-enhanced shopping experiences and blockchain trials for sustainability.

• Technology Magazine: How Unilever Uses AI & Digital Solutions in its Operations

Unilever emphasized AI ethics through risk analysis processes and opened a new AI lab in Toronto to boost innovation and access advanced talent.

• MIT Sloan Management Review: AI Ethics at Unilever: From Policy to Process
• Unilever USA: New AI lab to boost innovation, technology and collaboration

Use of AI and big data biology expanded to optimize food portfolio and accelerate new product development; AI leveraged for supply chain sustainability and efficiency.

• FoodNavigator.com: How Unilever is using AI and big data to transform its food portfolio
• AI Expert Network: Case Study: Unilever's Integration of AI in the Supply Chain

Unilever began harnessing AI and data to accelerate scientific discovery, enhance product design, and strengthen supply chain resilience.

• Unilever: How AI and digital help us innovate faster and smarter